February Half Term is as competitive as they come in the leisure industry. So, our client required a campaign that spoke to the right people and stood out from the crowd. With the primary target audience being young people, and the parents having the purchasing power; this campaign allowed everyone to ‘Be A Half Term Hero’ at Flip Out, together.
This inclusive messaging married the two key target audiences and with highly effective digital advertising, returned £36.30 for every £1 spent.
The campaign had the added benefits of reminding parents of what we already know: they are the real heroes around here! We like to help people go places, together.