Fans and Blowers Ltd, based in Highbridge, Somerset, were an established business with strong working relationships with their customers & partners. When consulting on a rebrand, MAMA Marketing wanted to maintain the brand recognition and loyalty that had been developed over many years.
Rebrand Audit Consultation
MAMA Marketing consulted with the client and proposed a brand refresh that modernised the brand, utlising fresh and friendly pastel hue colours in replacement of a primary colour oriented brand. This was done without compromising the core structure of the brand that had such influence in it’s industry.
Fans and Blowers had previously experienced success by creating a more exciting visual experience for their customers. This was achieved with the colour coding of products that were usually considered in industrial grey. We decided that given this unique approach to an industrial product, we would continue this theme. However, we felt it was important to update the product images & colours in order to modernise and fit with the new brand.
Implementation & Delivery
Simultaneously, we conducted a full re-brand audit to ensure that all external and internal touchpoints were considered prior to any implementation of the new brand. An implementation strategy was designed to ensure ease and efficacy utilising change management techniques internally and a roll out & communication plan externally.
Following this audit and planning stage, we worked with the client to then utilise the rebrand as an opportunity to revisit the structure of their offering.
These principles and the new brand were then implemented through all appropriate channels. This included the development of a new SEO and mobile optimised website; social media consultation; digital advertising planning; email marketing; design for print collateral including data sheets, business cards, brochure, folders, letterheads and much more.