Whether we work with you on social media, website development or anything else; we always take the time to develop and determine the optimal strategy for your business and it’s objectives.
A fundamental process which not only allows us to understand you and your business, but also effectively market your products or services to the right people, at the right time, in the right way.
How We Work
Identify, Understand & Fixate on Your Target Audience
The first, and most important, step in any marketing strategy is to identify, understand and fixate on your target audience. This will determine every move and decision moving forward. Without this understanding, it is virtually impossible to achieve marketing success.
Review where you are and what you’re up against
We know what your target audience is, and now we review your business’ current activity in that market; areas of success & areas requiring development. We also look at your competition and review their tactics, market share and how you can stand out from the crowd.
Identify & Develop what makes your business stand out
Your business has qualities that your competition don’t have. Whether that is amazing people, distinctive skills, a unique product offering, an innovative approach or any other USP; we can build an approach that showcases your business in all it’s glory.
Determine the best place, time and way to reach your targets
Where are you targets? How do they consume? This knowledge allows us to build an approach that funnels your message to ensure it reaches the right people, at the right time, in the right way, to maximise conversion.
Devise a thorough, costed & measurable approach
With the knowledge, understanding & insight we have developed thus far, we can work with you to develop a strategic and creative plan that is costed & measurable to ensure success.
Make It Happen
The plan is executed with the expertise of our team who are trained in all areas of marketing delivery such as website, design, social media, print, advertising, guerilla. Ongoing measurement and consultancy ensure the plan continues to develop with the business moving forward.